Divide & Conquer is a small agency doing great things.

Based in Stockholm, we help clients both local and international with strategy, design, and development. Mostly with WordPress.

Read more about us

Select Works

We’re helping one of the most prominent recycling companies in Northern Europe, D.A. Mattsson, with a complete visual overhaul. Business cards, catalogues, websites and services – the works.

Booking systems are awful. While building a new website for the luxury restaurant Orsini in Zürich, we decided to create a better one. It’s called HelloWaiter. We are one of three parties building it.

We are an active member of the open source community. We have released multiple books, arranged and given talks at conferences, released themes with downloads in the millions, and maintain WP Glossary.

We are the digital partner of the book publisher Volante. We have built their ecommerce solution, and designed and developed websites for many of their books and authors.

About Us

Divide & Conquer is digital agency based in Stockholm, Sweden, comprised of a small and efficient team. Our services include digital strategy, design, and web development – often using WordPress. Our WordPress skills are top of the line, and we are active participants in the WordPress community. Apps, APIs, and ecommerce solutions are some of the things we enjoy doing.

The four members in the Divide & Conquer family all have different fields of expertise and backgrounds. Some of us were active during the dotcom era, and can fondly recall the sound of a modem connecting to the telephone network. Others have grown up with smartphones, memes, and Tinder as natural parts of daily life. Some of us have worked with video games and books, others with fashion and advertising. All of us share a deep passion and love for the web.

Between the four of us, we’ve worked with clients like BMW, Bonnier, The Swedish Election Authority, Microsoft, Mercedes, and many others. Some of our clients have their offices around the block, and stop by for impromptu meetings over a cup of coffee. Others are based on the other side of the world. We’re experienced with both, and enjoy having a mix between the two. In either case, we believe in long-term relationships that allow us to grow together with our clients. It’s more fun that way.

The Team

Anders Norén

Anders Norén is a designer and developer who’s always on the lookout for clever solutions to tricky problems, and ways to improve the user experience. He has become a well-known name in WordPress circles through his free WordPress themes, which have been featured extensively, and downloaded millions of times.

Emma Fresk

Emma Fresk took her first steps in the digital agency business in 2018 by graduating in web development from Medieinstitutet. Her main focus is ecommerce development, and she often works with APIs – either writing integrations for existing ones, or by creating new ones from scratch.

Helena Waern

Helena Waern has worked as project and production lead in the communications business for more than 15 years, mostly with a digital focus. She worked as production lead at the agency Abel & Baker during the dotcom era, and since then, she has worked at multiple agencies in Stockholm.

Thord D. Hedengren

Thord D. Hedengren is a serial entrepreneur and author, not necessarily in that order. He has worked with digital products for over 20 years, but also found the time to run a publishing business, own a clothing brand, built blog networks in the US, and written millions of words for a wide assortment of publications.

Do you want to work with us? Awesome! Get in touch at hello@divideconquer.se, and we’ll get back to you as soon as possible.